The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
#WholeNewGame
Agency: CARTWRIGHT / Los Angeles + NBA / New York + Human / Los Angeles + CO 3 / Los Angeles
Client: NBA Category: Innovation & Transformation / Innovation in Lockdown
A Mountain of Entertainment
Agency: Droga5 / New York + Paramount + / New York
Client: Paramount + Category: Innovation & Transformation / Innovation in Lockdown
Littlest Bailout
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade Category: Innovation & Transformation / Innovation in Lockdown
Verizon Fortnite Stadium
Agency: R/GA / New York + Momentum Worldwide / New York
Client: Verizon Category: Innovation & Transformation / Innovation in Lockdown
Around the world during COVID-19? It’s possible!
Agency: Studio Sonda d.o.o. / Vižinada
Client: The Porec City Library Category: Innovation & Transformation / Innovation in Lockdown
Xbox Series X: Made From Dreams
Agency: 215 McCann / San Francisco + Microsoft Xbox / Redmond
Client: Microsoft Xbox Category: Innovation & Transformation / Innovation in Integrated
Microcodes
Agency: CHE Proximity / Australia + Heckler / Sydney
Client: Samsung Category: Innovation & Transformation / Innovation in Integrated
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light Category: Innovation & Transformation / Innovation in Integrated
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Innovation & Transformation / Innovation in Integrated
Award:
2021 Integrated Merit Award
Agency:
CARTWRIGHT / Los Angeles + NBA / New York + Human / Los Angeles + CO 3 / Los Angeles
Client:
NBA
Title:
#WholeNewGame
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_042M
Award:
2021 Integrated Merit Award
Agency:
Droga5 / New York + Paramount + / New York
Client:
Paramount +
Title:
A Mountain of Entertainment
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_043M
Award:
2021 Integrated Merit Award
Agency:
Leo Burnett / Chicago
Client:
Kraft Heinz Country Time Lemonade
Title:
Littlest Bailout
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_044M
Award:
2021 Integrated Merit Award
Agency:
R/GA / New York + Momentum Worldwide / New York
Client:
Verizon
Title:
Verizon Fortnite Stadium
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_045M
Award:
2021 Integrated Merit Award
Agency:
Studio Sonda d.o.o. / Vižinada
Client:
The Porec City Library
Title:
Around the world during COVID-19? It’s possible!
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_IG21_046M
Award:
2021 Integrated Merit Award
Agency:
215 McCann / San Francisco + Microsoft Xbox / Redmond
Client:
Microsoft Xbox
Title:
Xbox Series X: Made From Dreams
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS_IG21_038M
Award:
2021 Integrated Merit Award
Agency:
CHE Proximity / Australia + Heckler / Sydney
Client:
Samsung
Title:
Microcodes
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS_IG21_039M
Award:
2021 Integrated Merit Award
Agency:
DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Integrated
Annual ID:
OS_IG21_040M